Optimise a listing: essential tips

Clear content and accurate categories lead to better enquiries.

Updated: August 27, 2026

First impression

Use a strong lead image, a distinctive name and an opening sentence that states offer, location and primary benefit. Avoid generic advertising claims.

Decision-ready information

Show several perspectives and typical use cases. Explain process, capacities, inclusions, restrictions and pricing logic.

Choose categories carefully

Too many irrelevant categories create poor matches. Select only services you reliably provide and keep service area and audiences current.

Review regularly

Review the listing at least quarterly and after major changes. Remove outdated images, dates, prices and services.

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