Do you want to make a political message public? Do you want to rally people? Is it your goal to attract attention from Swiss media? Do you want to communicate your product in a new way?
Events, or as we prefer to call them, activities around a product, are increasingly gaining importance. No large company that doesn't reserve a fixed budget item for events.
Such events can introduce a product to a wider audience or, as is often forgotten, create an emotional customer loyalty (events for loyal or major customers).